Yep, you heard us right. Our favourite Scandinavian brand is setting up shop in our favourite department store (talk about a match made in heaven!)
As of August 15th, the first floor of Selfridges, Oxford St, will be home to Cheap Mondays first UK concession store, offering a range of their trademark unisex denims and accessories as well as their menswear collection.
The concession will be completely transformed to have that effortlessly cool vibe that epitomises the Cheap Monday brand. Think exposed metals, chain link fencing, interesting, angular displays (all designed by uber-cool Swedish architecture/design group, UglyCute) and you've got it pretty much nailed.
So, kids, mark down August 15th in your diaries. It may be a Thursday but be warned, Cheap Monday is all that's going to be on our minds!
Cheap Monday opens August 15th, 1st Floor, Selfridges Oxford St.