Monday, 14 March 2011

Graphic Design for Fashion

Okay, so we all know graphic design is a massively significant area in the fashion industry, but it wasn't 'til we sat down and read 'Graphic Design for Fashion' by Jess Hay and Simone Pasztorek that we understood just how immense the impact of graphic design really is in the fashion world.

Split up into four chapters, the book explores a few different aspects of fashion in which graphic design is the most influential: Branding, Invitations, Lookbooks and Packaging. It features work from some of the most amazing graphic design studios worldwide which have collaborated with the likes of Paul Smith, Viktor & Rolf, Yohji Yamamoto, Chloe Sevigny for Opening Ceremony and ACNE to help create the brands as we know them today. 

Graphic Design for Fashion explores the creative processes that go into designing iconic logos for branding, memorable event invites and eye-catching packaging, and the relationship between the graphic design studio and the designers and brands they work with, all presented in a format that is truly worthy of the inspiring content of the book itself. 

From the minimalistic yet striking layouts to the subtley embossed hardcover, Graphic Design for Fashion is one of those books that inspires you before you even open it. And in our opinion, it's a total must have for every fashion/graphics/book geek.

words: Navneet Gill
image courtesy of Laurence King Publishing

Graphic Design for Fashion by Jay Hess and Simone Pasztorek

Buy it on amazon