Well, they were dreamed up in the mind of Conrad Roset, an aaaa-mazing illustrator from Barcelona. As well as working with Zara, he's notched up other impressive names on his client list, including Adidas, Buble, Filmax and Globalrhythm.
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I am so in love with his colorful, feminine illustrations, i wish i could live in his dreamy little world.
see more of Conrad's work here