Thursday, 22 September 2011

House Of Evolution SS12

We were definitely in for a treat when attending the House of Evolution catwalk, not only were Tantrum sat on front row, but we had 3 shows to sit through, triple the action, triple the fun. The House of Evolution is a collective of creativity and talent from 3 impressive, contemporary designers.

DAS were the first designers to showcase on the catwalk, Emirati sisters Reem and Hind Bejafla are the masterminds behind the brand. The collection was very mystical with floaty fabrics inspired by ancient Greece that infused feminine elegance with spiritual auras.

Dresses were clearly inspired by Greek Togas, rope detailing crossed delicately at the back and clinched in at waists. Powdered shades of blue, lilac and pink were repetitive, as well as clean crisp whites and neutral tones. Slinky silk material was key to this dreamy, Greek collection with graceful movement that was nothing less than beautiful.

Chiffon caped at the back, giving the impression of wings. Detailing was panelled down the front to add an interesting spark to the gathered, luxurious material. Not everything was plain however, hemlines got shorter the further in to the show, gold metallics flashed sparkle in tiled metal-like squares that adorned many a garment. Fitted trousers that ruched at the ankle were decorated by shoes that had ribbon tied up around the calf of the leg, which definitely added class - this was a detail that us Tantrum girls took a shine too.

MATH were second the show. Shaz, the designer comes from a graphic design background, with influences stemming from London's culture, architecture and style. The collection was one that mixed textures and colours, suitable for that super chic woman.

Neutral colour palettes were injected with electric shades of orange, blue and pink. Fluorescent shades also seeped onto a mix of chiffon, silk and georgette fabrics that gave a modern touch. Oversized garments met closely with 'easy-to-wear' silhouettes that kept the modern MATH women contemporary and elegant.

Everyday attire included comfortable leggings with fabric panels, paired with chiffon shirts and oversized envelope style briefcases. Shoes were a mixture of killer patent heels and flat workstyle boots - " The collection is about understated elegance, with a focus on being fashion forward in a paired back way.". 

Third was definitely a Tantrum favourite, a brand called ROHMIR. Olga Roh, the excellence behind Rohmir found her forte in luxury fashion design, starting the brand back in 2007. This collection has been said to be inspired by 'rain in an exotic garden', something that is clear in her designs. With the idea of looking at rain through the sunshine lens, colours included a sun-kissed yellow, orange, rainy blue, sweet peach shades and under-the-sea tones of turquoise.

Although the clothes were a huge hit with us, we especially loved the fluroescent, feathered eyelashes which made the collection more fun and interesting to watch. Ruffles, feathers and lace were all "fierce injections of cosmopolitan glamour". Maxi lengths were a key aspect, some including sexy splits on one side to reveal the classic beauty of a woman's figure. Luxury materials clung to the curvacious female silhouettes, in hope to continue to inspire her to dress to the classic female look.

The finale dress was spectacular, layers upon layers of off-cream fabric, almost of Edwardian style adorned with mini LED lights that glistened blue in the darkness of the room - a great way to end a lovely SS12 collection.

words: Jemma Lamble